My title sums up why I posted a link to this video, Owl City -Fire Flies, on my blog. I like it, because it is an inventive and unique way of producing a music video; it's very fun and playful. The objects around the room light up, turn on, move, spell out lyrics (of the track), spin and have several other actions; shown through many, many close ups. Close ups are an essential feature in music videos as we have been advised to use by our teacher and in Andrew Goodwin's theory. They are simple to achieve, helping draw attention to specific parts of mise-en-scene that the audience wouldn't usually see through a mid shot... Furthermore, the simple lyrics match the childish objects, as well as using Goodwin's theory about creating a link between the lyrics and visuals. An example (amongst the many) could be the disco ball when he sings "A disco ball that's just hanging by a thread".
