Unconventional music video

The Prodigy - Warrior's Dance


Warriors Dance seems to be a reasonably unconventional video, firstly because how it does not "demonstrate genre characteristics". There are many animated music videos which are innovative and unusual, giving no sense of one specific genre. For instance, Prodigy produces electronic- punk music, whilst Supermen lovers produced a more electronic- dance song.
The moving figures are made from various cigarette packets which are able to walk, climb and carry small objects- the plug. The three main menacing figures enter what looks like a bar due to the bar counter, the juke box, the open nut packet and the glass ash tray. The figures are shown in numerous shots, including a close up when transforming from a normal cigarette box to a moving figure. The breaking of the glass ash tray wakes the shelves stacked with more cigarette packets, which also become figures.
A shot I personally like, is when the cigarettes fall, like rain from the shelves, in which the viewer see the three original figures on the opposite side.
However, one of the conventions is shown is how the figures do dance, illustrating part of the lyrics: "Come with me to the dance floor". Further more, the song begins simultaneously with the cigarette packets changing, which could mean there is a relationship between music and visuals. A convention that may be used to market the band is the coincidence of there being three main characters, as in the band there are three band members. So, it does seem to have both conventional and unconventional aspects.