Final submission/choices of digipak

^Front cover

^ Inside panel

^Inside panel 2

^Back cover

Triggerset visit

"TriggerSet is ran by four core members, Al Livingstone, Matt Clarke, Martin Banks and Tim Cowie and are based in Colchester and London. Triggerset create "music videos, animations, video productions and installations". Matt Clarke visited our school on the 10th February, giving us an insight into his company's work and giving us feedback on our own productions.
Our music video has shots of the main vocalist (actor) playing his guitar in different locations so this could relate to the "live" performance/experience. We wanted to present the band as a whole but found it simpler to have one actor (to direct) so opted for a "one-man" performance. The locations in the video are naturalistic, adding to the conventional aspects for establishing the folk/indie genre. Music artists and bands utilize the natural and rural locations have very calm and subtle motifs. Our animation was based on fantastical themes, inspired by fairytale ideas and many different films. I think we could have improved the real life part with more "pretty" locations and shooting when the sun was out. Matt Clarke from Triggerset commented on a few of the productions, including ours, on how we could have developed our grading, to make the aesthetics and appearance of the music video more appealing. We could have altered the colour levels/saturation to enhance the colouring, as well as creating a more atmospheric mood.
Many bands in this current industry rely on their music videos to become noticed. A band's music video can be broadcasted on TV music channels and online channels such as, Viva (new name for TMF) and YouTube. Online websites can be a gateway for many un-signed artists (to become acknowledged by their potential audience and record labels. Even more, signed bands can secure their target audience by having their music accessible. The cost of gig tickets range from as little as £5 to £90, depending on the artist/band, their recognition (through being an un-signed band or signed band with a record label) and whether they are more unique or mainstream artists.

Advert ideas

Advert ideas

These ideas are rough sketches to quickly explore possible designs which could work better. The initial brief was flexible between choosing to market a tour/gig or the digipak. However, the magazine advert in fact had to market predominantly the album release.

The first image shows how I was keen to use illustrations of wolves, linking the bands name ("The Wild Wolves) and the visuals. A quirky one was where some wolf couples were sitting in cars, looking at a screen, inspired by outdoor cinemas, which could have had either the tour dates (as initially thought) or the album release details. The other designs weren't particular strong as they were quick doodles.

The next two images are more colourful and developed than the previous. I chose to experiment with decorative letters, coloured card and glitter but it looked very unprofessional. Therefore I next tried some more illustrations and use of colour. Folk leaflets/adverts can often be linked to rural and natural locations so I chose to draw a country-side theme. It gives a simple idea of what the advert could have looked like but I would have developed and refined it further if I chose it as my final design.

Digipak (Revised)

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ANOTHER REVISED PART

For the front cover I was advised to re-think the use of colour and to try different colours, but only one colour. After this advice, I could see the difference whilst experimenting as the initial group of colours may look amateur in most peoples' opinions. I wanted to show two examples which are in contrast... The pastel pink is light and perhaps too girly. Whereas the blue is light enough to be eye-catching which I like about it. The "moon song" words were also advised to be coloured as the audience may not see it, I actually forgot to colour it, but by putting it in blue it is no longer in camouflage with the mark making of the sky. Another tweak I had to do was colour the tree's branches in more as they had different tones of grey/black. A suggestion was made to colour the moon, but I think it looked better without as the graphics is black and white, so I chose not to.

Research - gig flyers/adverts

Developing digipak

The colours of the font on the front cover were chosen to emphasize the name of the band. I chose four colours which I thought worked quite well but was advised to experiment with one colour rather than a range. Also, in the smaller versions, I changed the colour of the moon, giving it a glow using a pastel yellow. I decided that I preferred it without the tinted moon.
The first panel has a British Union Jack sticker on the guitar with other folk/ska instruments around, with wolf heads named after the band.
The second inside panel has the wolf head either looking up at the moon or into a hole, which looks to the music video. Using PhotoShop I used a low opacity, black coloured brush to go around the edge and in the wolf's head. The next experimentation shows Tamas' head in the white space, which I don't think looks aesthetically successful, therefore it won't be in my final selection. It may have worked with a different photograph perhaps.





The back cover has the track names on a banner, carried by birds against the sky and moon, above the wolf on the hill, linking to the music video and front cover. All the panels have the similar style of drawing, drawn by myself and link with the music video animation imagery. The record label information was influenced by Paolo Nutini's latest album as it seemed relevant to having copyright on the illustrations (like his album has). The "Island Records" icon was to show where my own record label would be placed. It is not going to be used on the final version. On the other hand, Island Records does have a range of indie/rock/folk artists, from Florence and The Machine to Mumford & Sons.