Advert ideas

These ideas are rough sketches to quickly explore possible designs which could work better. The initial brief was flexible between choosing to market a tour/gig or the digipak. However, the magazine advert in fact had to market predominantly the album release.

The first image shows how I was keen to use illustrations of wolves, linking the bands name ("The Wild Wolves) and the visuals. A quirky one was where some wolf couples were sitting in cars, looking at a screen, inspired by outdoor cinemas, which could have had either the tour dates (as initially thought) or the album release details. The other designs weren't particular strong as they were quick doodles.

The next two images are more colourful and developed than the previous. I chose to experiment with decorative letters, coloured card and glitter but it looked very unprofessional. Therefore I next tried some more illustrations and use of colour. Folk leaflets/adverts can often be linked to rural and natural locations so I chose to draw a country-side theme. It gives a simple idea of what the advert could have looked like but I would have developed and refined it further if I chose it as my final design.