Conventional music video

Eminem - We Made You- Official Video



Eminem's "We Made You" music video mocks other people including artists' throughout the song. Jessica Simpson is one of the woman in the line, who is represented by a larger look-a-like, possibly suggesting how she has recently gained weight. There is intertextual reference to her own music video as she is shown wearing skimpy clothes, in a similar environment- cleaning a car. The other women that are represented in his video are for instance, Amy Winehouse, mocked for her past with her ex boyfriend and visits to rehab. Her look-a-like is in quite a state shown through her appearance is scruffy and perhaps, ugly.
Eminem’s song seems to be concerned therefore on exaggerating other people’s problems, faults or mistakes. Lindsay Lohan and her lesbian relationship with Samantha Ronson is also frowned upon by Eminem as he says “please come back to seeing men”. By showing a strong relationship between his lyrics and visuals, Eminem creates humour as well possibly reminding people who he is rapping about.
During the video he is in all the different scenarios, acting various roles. Amongst these roles, he plays a typical American “rock star”, “Spock” from Star Trek and Elvis. This is to meet “the demands of the record label” in which there must be many shots of the artist.
Overall, this is a conventional music video, ultimately because the video demonstrates genre characteristics as many other artists do in fact mention other artists and singers. The examples of other artists’ lyrics (below) suggest how it is a common approach to song writing...

“I was sick about awards, couldn't nobody cure me
Only player that got robbed and kept all his jewelry
Alicia Keys tried talk some sense in him”
Diamonds Kanye West

“ Cause we had it we was magic, I was flyin’, now I’m crashin’,
This is bad, real bad Michael Jackson”
Knock you down - Keri Hilson

“Used to date Kanye now she want me”
Elevator- Flo Rida