A music video I like...

Friendly Fires - Skeleton Boy



"Skeleton Boy" by Friendly Fires is one my favourite songs by the band, because it firstly has a really catchy beat and rhythm and secondly, the band seems enthusiastic in what they do.
In the music video, this is shown by the way the band move to the song, especially the singer who has more freedom to dance. Possibly creating a relationship between the music and visuals. Even more, the white confetti generates more movement as it flies in different directions and into the band members.
The colours of the music video are based on the contrast of black and white. The band members' faces are very pale against the pitch-black background, which could imply how they want the audience to focus more on their musical talent, rather than just themselves.
The lyrics and visuals are linked once the white confetti falls onto the strips which form first stick men outlines then a skeleton, "You Skeleton Boy". This is a clever and creative way to create a relationship with the lyrics and visuals.
The band are shown in many close, mid and long shots which would meet the demands of the record label. As the music begins, the band are shown from a birds eye view. Then they are rotating in the same spot, where the camera focuses on their faces. Again suggesting how the record label wants the band to be recognizable. The band appear like other boy rock/indie bands in their genre so it lacks in originality and therefore fits into Andrew Goodwin's first convention.