Jamiroquai - Virtual Insanity

Jamiroquai - Virtual Insanity

'Virtual Insanity' was directed by Jonathan Grazer.
Jamiroquai’s video seems to sum up his style and character as he is portrayed as an unusual, kooky, unique individual. In particular, his casual dress sense with the black top hat suggests how he is quirky and is presenting himself as less of a music artist. He regularly wears various hats which has become one of his trade marks- another being his great dancing.
In the main room, the floor and furniture moves beneath his feet allowing him to dance smoothly across the room.
Jamiroquai is represented as a fun and lively man, yet the video does have some disturbing and intense imagery. For instance, the environment (in which the singer creates a relationship with the visuals and lyrics) is a very clinical and enclosed space. Issues that may be raised in this music video are perhaps focused on mental disorders. For example, some disorders cause people to hallucinate which would be shown through the pieces of furniture and floor moving.
The setting could well be a mental institute because when Jamiroquai walks through a small corridor, there are four males grabbing the walls, which could symbolise scientists. This idea is reinforced by their white clothes and goggle/glasses.

The editing is very limited when it comes to this music video, which increases its intensity and darkness. The prolonging of the shots seem continuous as we watch Jamiroquai move across the room, the only change of subject being the crawling cockroaches and the flying crow. Further more, everything is extremely smooth- Jamiroquai's dancing, the camera work, the floor and furniture movement, the way the cockroaches crawl and the slow crow.
Even more, the video looks futuristic due to the mechanical metal interior. In the lyrics, he mentions “our new technology“, which is ever-changing. However, a cockroach is used to remind us that odd things like that are still around. They are known to survive through many different conditions. There is also a crow which symbolises death and suffering, creating a link between the fact that mental patients do suffer. Virtual insanity is the perfect name for this video as it could be tackling the issues of mental disorders and insanity. Other issues represented could be claustrophobia and death.