The illustration is quite child-like which will need to be lost if I need to target our audience more widely. Our music video is creative at the beginning and as I do A level Art I would like to make my digipak unique and creative.
Concerns I have about creating my digipak are that I may need to make connections to the video, making sure there are similarities or it may look silly to have different products. Also, the digipak should be marketed to different music listeners so they are likely to consume The Wild Wolves music. When we have been officially told to start this part of the project, I will have to decide on whether to include the band on the front cover or somewhere else...
Once we have identified and analysed our target audience, it will be easier to create a product to promote the unsigned band to their listeners. The digipak will give me a chance to complete a product individually using my own creative ideas and getting experience for marketing a band.
An intelligent move to get initial ideas down for your print productions whilst in the early stanges of planning your music video. Why would you have to use different marketing strategies for the music video and print productions? You need to explain this.
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