Monday, 19 October 2009

Snow Patrol and Keane music videos

Snow Patrol
-Record labels: FICTION, POLYDOR, A&M (major)
-Formed 1994 so they have been together for 15 years
-Fall into alternative rock, indie rock
-5 members (present)


Open Your Eyes Video

Link to video if embedded video doesn't work...
http://www.youtube.com/watch?v=H1XUbJEPShE or
http://www.last.fm/music/Snow+Patrol/+videos/5488634

The main importance of this post is to point out how a narrative device in a music video helps engage the audience. For instance, by the car moving whilst the camera shoots in a POV shot, the audience will feel as thought they are in the car, travelling around what looks like a French city centre. The narrative device is therefore the movement of the car. In our music video, we use a mask (worn by the main character) which appears after the animation. We thought it increased the surreal and dream-like narrative, harmonizing with the dreamy and 'light' animation.
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I'll breifly mention Keane's "Bedshaped" music video as it is created through use of two different types of animation, drawn graphics and modelling. The music video follows the main character, which appears very strange and alien-like. We almost empathize for the creature as he is shown as isolated and alone. The creature fixes easily as an image, as it is strange so this is a successful way for remembering the video/song/band. The band has many different videos, with narratives and more performance based videos, so this particular one suggests how they wanted to explore diversity of narrative structures.
As an intertextual reference to our own production, the video has a character: the creature (our wolf) and the band performing in parts (vocal singer of our band).
"Somewhere Only We Know" shows how we could start/finish our production with a attention-seeking shot and opening. In this case, the music video opens with the band quickly opening a door on the opening beat of the song. Our "Moon Song" track has an abrupt end which we could easily use this idea.

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