Tuesday, 20 October 2009

Advert inspiration AND REVISION OF REAL LIFE PART

Whilst watching part of Doc Martin (an ITV programme) I noticed the sponsor's Simply Health advert, below, is very similar to a scene/shot Roxxy and I use in our animation part. Specifically the birds carrying the banner by their beaks is the image we have used. In addition, the animals are in blocks, similarly to our cut-outs. We thought the birds carrying the banner was a creative image whilst purposefully having the songs name on it.

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We have decided to revise our ideas for the real life part. This is because our initial idea didn't turn out as well as we had planned. Looking back at the storyboards, we planned to have a group of people representing the band coming into the wolf. We filmed some footage but it was awful. We hadn't planned the filming process as fully as we should have, so the actors did not have much guidance and became impatient.
The next idea which we went with for the final outcome was to have one actor representing the main vocal singer from The Wild Wolves. This was much easier and simpler to film as we could direct the actor more clearly because it was one actor.
Our next initial idea was to have Tamas (the actor) encounter the wolf but this looked unprofessional. The basic idea of the real life was for the singer to be the wolf, shown through wearing the mask. This was a final desperate idea as we had run out of ways to make him look like a wolf (other than a gruesome looking Halloween mask).
We wanted to portray the wolf in the animation as the singer in the band. Cross fades of the shots of Tamas wearing the mask and then without it signifies how he was just dreaming. This was an idea I had which seemed to make the narrative make sense. It was finished with Tamas being woken up by a band member (played by Roxxy), picking up his guitar and shutting the door - we synchronized the last beat with the door being shut, which we thought was a nice touch.
We shot the video on the outskirts of a local golf club as the mise-en-scene for folk/indie music videos contains commonly rural, shot outside and pleasant locations. Working around when we were able to film, we shot in afternoons and dusk, which had its advantages and disadvantages. An advantage was how we managed to get shots of the moon- part of the imagery we used in the animation and linking the lyrics also (relates to Goodwin's theory). A distadvantage was how at this time of the year, the afternoons quickly become dark so the quality of the footage became low.

For the animation parts, we received some advice and criticism which we took on board. Consequently, we quickened the pace to shorten shots and added close ups to vary the animation shots more. Some examples which can be seen in the video are: shortened and quickened pace of the start (opening showing bands name and tracks name), the close ups in the forest scenes and on the hill and the extreme close ups of the wolf's legs and head whilst going up the hill. Therefore, helping the audience engage with the music video more.

1 comment:

  1. Useful research Caroline. The banner above is an excellent idea to utilise in your production.

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